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Google Analytics Integration

How to integrate Callback24 with Google Analytics

Aleksandra Strugalska avatar
Written by Aleksandra Strugalska
Updated over a week ago

Integrating Callback24 with Google Analytics is a great way to gain a deeper understanding of how your website is performing and how successful you are at generating leads. This guide will provide step-by-step instructions on how to set up and configure the integration between Callback24 and Google Analytics, so that you can measure how many leads you are generating with Callback24. By following these steps, you can gain a better understanding of your website traffic, conversions, and leads.

  1. Choose service which you would like to integrate with Google Analytics

  2. Go to Integration tab and click on Google Analytics

  3. Turn on Google Analytics Integration, choose how you have implemented Google Analytics and click Save



  4. After you have saved integration, you should see first events on Google Analytics in 24 hours. You can use it as conversions / goals.




  5. If you added Google Analytics on website with Google Tag Manager use this container

  6. Unzip downloaded file and import it to Google Tag Manager
    GTM → Admin → Import Container


  7. Import Settings

  8. If you have different name of "Google Analytics settings", you need to change it in every tag.

  9. Check in GTM Preview mode is added tags are firing on website


  10. If tags are firing corectly, then you can see this events in Google Analytics.




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